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Overview of Earned Media Value (EMV)

An Overview of Earned Media Value (EMV)

Metrics are an essential component of any organization’s PR or digital marketing efforts. They are there to provide an overview and a benchmark for marketers to understand how their campaigns are performing and contributing to reaching certain business goals or boosting brand awareness across the target audience. Social media and influencer marketers are particularly interested …

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PR Analytics

What PR Analytics Should Publicists Use? The world of PR is extremely diverse, creative, rich in ideas, and full of stories. The main objective of PR efforts is to establish and maintain trust, direct consumers towards a certain brand, and create new relationships that drive revenue to clients in the long run. In order to …

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